Reducing the Practices of Vapid Marketing through Social Responsibility to Achieve Family Security: An Applied Study on the Opinions of a Sample of Digital Product Users

Yusuf Hajim  Al-Taie; Hussein Muhammad  Ali; Durgham Muhammad  Shati

doi:10.36371/port.2024.special.28

Authors

Yusuf Hajim Al-Taie College of Administration and Economics, University of Kufa, Najaf, Iraq
Hussein Muhammad Ali College of Administration and Economics, University of Warith Al-Anbiyaa, Karbala, Iraq
Durgham Muhammad Shati College of Administration and Economics, University of Jaber Ibn Hayyan, Najaf, Iraq.

Abstract References Downloads Cite Statistics Share Information

The current research aims to identify the role of social responsibility as an interactive variable in the relationship between marketing practices of insignificance and family security on a sample of users of digital products. 123) a customer, and a hypothetical model was built that describes the research hypotheses, and the practical analysis was conducted by adopting a set of statistical tools that are appropriate to the research objectives, and the statistical package program (Smart PLS) was adopted, and the research included a number of conclusions, the most important of which was that the members of the study sample completely agreed There is a great deal about the use of social responsibility that limits the use of trivial marketing and this leads to achieving family security. The most important recommendations is to emphasize the need to develop and benefit from making social media platforms meaningful and of great importance in communication and the effective use of society in order to achieve family security, which in turn limits the use of Marketing insignificance in society.

Keywords:

Marketing Of Banality, Social Responsibility, Family Security

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Al-Taie, Y. H., Ali, H. M. ., & Shati, D. M. (2024). Reducing the Practices of Vapid Marketing through Social Responsibility to Achieve Family Security: An Applied Study on the Opinions of a Sample of Digital Product Users . Journal Port Science Research, 7(issue), 338–351. https://doi.org/10.36371/port.2024.special.28